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Give Organics a Second Life
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Give Organics a Second Life -- CCREF and USCC Work Together on New Educational Campaign


In an eye-catching campaign, the US Composting Council and Composting Council Research and Education Foundation are working together to build awareness of the importance of keeping organics out of landfills to build healthier soils. 


Using images showing the rebirth an apple to a tomato or a fish becoming a lemon, the goal is to drive home the message that inedible food wastes have a better alternative than landfills or burning—conversion into compost and healthy soil organic matter.


The goal is to draw members of the public to both organizations’ websites, where they can learn more about composting and the resources CCREF and USCC offer. Each ad uses clever headings such as "An Apple A Day Is A Tomato Tomorrow", and then shares the message  "Let's keep organics out of landfills.  Join the movement to build healthy soil for a better tomorrow.  Start composting today."


The visuals were created by GSW, a New York ad agency, which donated it designers’ time to the composting organizations to create the messages.


The campaign is being kicked off in time for International Compost Awareness Day, when people across the world celebrate the potential for compost to create healthy organic matter and carbon sequestration in a world depleted of healthy soils.